The MonetizeDesign Story
How to Make $150,000 by Creating Over 75 WordPress Plugins and Selling Private Label Rights to Them in Only 4 Years
Impressive headline, eh?
This is not a get-rich-quick story.
The MonetizeDesign PLR story is about marketplace influence.
If you were to take the advice below than you will certainly not get rich quick.
First, incase you don't know what PLR means. It stands for Private Label Rights which means you can buy the full rights to the product and re-brand it any way you please and keep 100% of the profit.
You just read the sales pitch for every single product sold under MonetizeDesign.
You are going to see alot of screenshots for software below.
All software was released under MonetizeDesign and each was sold with Private Label Rights. Which meant I was building more software to get paid rather than growing any specific one larger.
All of the source files were included in each PLR product right down to the code and Photoshop files.
Everything about the product was sold into one package usually for $97 or $147 to get the full rights to the products. The product was usually created in less than a week, sometimes even in a weekend!
All hand coded, designed and delivered at an incredibly fast pace.
PLR Product Creation Cycle
Here's what I would do to complete a PLR WP Plugin:
- #1) Find a Problem to Solve
- #2) Code an HTML Prototype
- #3) Build WordPress Plugin
- #4) Integrate Prototype into Plugin
- #5) Design Sales Page in Photoshop
- #6) Write Sales Copy
- #7) Code Sales Page into HTML
- #8) Package Sales Page + WP Plugin as .ZIP File
- #9) Email List of 3,400 on Aweber
- #10) Collect $3,000 and Repeat Step #1
As you can see this is quite the laborous process that ends up in more than 75 different products being produced.
At the time I was too focused on sending out the product and making the quick buck on the product and I did not focus on growing any of the products.
It was my customers who some of the best marketers in the industry with email lists of 100k+ who would sell the products.
A unique decision, if I do say so myself.
Marketplace Influence > Profit
Moving from freelance designer to solo product creator is a hard move.
You can see in my case I made the mistake of giving away the rights the product from the start making it impossible for me to stand out when 10 other people with much bigger email lists (remember dream 100) would make all the profit.
Just like if you are working freelance and stop working you stop making money...
All of the 75 products below haven't made me a single penny in the last 5 years...
Pretty shocking, right?
Normally you'd hear about how much money an expert makes with their marketing work with income screenshots and money making claims.
MonetizeDesign is a different case.
We infilitrated the marketplace by leveraging the resellers we were selling too. Being in young 20's having time and dream to get our products in the hands of as many peoples as possible.
When my brother and I first thought selling PLR to our products we wanted to get our products in front of a large audience. We knew one day it would allow us to sell more producs to more people.
Years later with ClickFunnels having over 10 million web pages on the internet that dream came true.
It just took a 10 years of trial and error.
Check Out 77 Amazing Marketing Products
The PLR Offers Are No Longer Sold by Us
About MonetizeDesign: These products were created by Dylan Jones and Wynter Jones when they were only 18 years old, all the way up until their 26th birthday when they started on working on the ClickFunnels editor.
The first product we created was "VivaViralVideo" which was ironically a software as a service written in PHP with a custom Flash Video player which users would customize with affiliate links.
We also created multiple Flash graphic players which helped internet marketers sell their products online, especially inside of the WarriorForum Special Offers.
Viva Viral Video
WordPress for creating QR code for local businesses.
Polished PDF checklists to complete your projects faster.
Email lead generation has always been the number way marketers generate traffic and sales, so they love any type of software that helps them get more leads. Combining that with WordPress made for an easy sale.
28 Email Lead Generating WordPress Plugins
The majority of MonetizeDesign products were created to get businesses more leads, more sales and building websites. All of the products you see below have a similar concept and have a unique feature that the product is designed around collecting email leads.
Sell TeeSpring T-Shirts, Get Social Traffic and Collect Leads.
WP Question Optin
Create survey lead generation pages with WordPress.
Video Quiz Game
Build a interactive survey using videos for WordPress.
WP Chart Page
Create optin landing pages with focus on charts & data.
WP Easy Deals
Create a groupon style shortcode for WordPress blogs.
A shortcode to reveal coupons after email optins on blog posts.
WordPres theme geared towards local agencies marketing online.
Another email optin page with a Before / After revealing feature.
A custom YouTube video player with overlays for signups.
Mobile Landing Pages
A WordPress plugin for build mobile take over pages.
WP Video Optin
Video background driven lead generating landing pages.
Social sharing feature to lock content with email optin.
WP Optin Lock
A two steo optin widget that gives the download link right away.
WP Magic Page
Create interactive email landing pages inside of WordPress.
Easy Optin Pro
Create simple and quick lead generating widgets.
Increase email generation via powerful landing pages.
Video Slide Page
YouTube email landing pages using a custom video player.
WP 3D Page
Very large and animated landing pages for WordPress.
WP Optin Countdown
The perfect "coming soon" landing page for any website.
High Quality email optin pages designed by Dylan Jones.
Streamlined 2 step optin pages modelled after AppSumo.
WP Speed Lock
Create scarcity by showing a countdown timer.
Grab email leads with powerful popups on your blog.
Ask multiple questions and separate your email leads.
Collect leads with your WordPress blog in a few easy steps.
Create highly sharable video landing pages.
Create simple and customizable landing pages in WordPress.
27 WordPress Themes for Marketers
WordPress themes are great and offer more functionality than some plugins can provide. The only challenge when selling them is that customers usually shop for themes when they are starting a new blog, where as the plugins can be integrated into existing websites.
Over the years MonetizeDesign has created WP themes for partners and to sell with PLR. Here's a quick list of just some of the themes created.
QR Offline Marketing
WordPress for creating QR code for local businesses.
WP Restaurant Theme
A theme tailored for agencies who work with restaurants.
WP Viral Page
Create custom holiday style social media pages.
Offline Pricing Pro
Build pricing pages for local business using a custom editor.
WP Movie Reviews
WordPress theme geared towards reviewing popular movies.
WP Pinterest Theme
Theme designed to look like similar to the popular site Pinterest.
WP FB Timeline
Simple theme that was formatted to work in Facebook Pages.
Local Business Plugin
WordPress theme specifically made for local mom-n-pop shops.
Not just another WordPress theme for digital marketers.
Highly targeted WordPress theme for promoting affiliate products.
Local Deals WP
Professional landing pages that are similar to Groupon.
Launch Site Pro
A powerful system for building your marketing website.
Video Affiliate Pro
WordPress theme focused on video affiliate blog posts.
WP Members Pro
Theme that is works with other membership plugins.
WP Launch Theme
Create a product launch WordPress website and blog.
8 Custom Marketing Web Page Editors
Every product we produced that included a landing page people wanted to customize themselves. Usually this meant they had to code it themselves or provide some custom CSS.
Naturally the idea for web page editors comes up and every since then it has been a constant iteration until the final ClickFunnels editor.
Below you can see some past products that in some featured live in browser web page editing.
A custom web page editor for marketing pages.
Ultimate Sales Page
A custom web page builder focused on building sales pages.
A live in browser web page editor for WordPress.
GVO Page Builder
A simple WordPress theme for building custom pages.
Daigo Page Editor
Full live in browser marketing page editor and hosting.
GVO Form Builder
Live in browser builder for making embeddable email optin forms.
WP Tube Slider
Create video presentation using just simple YouTube videos.
Landing Page Editor
A in browser page editor with focus on building text pages.
7 Marketing Graphic Editors
We utilized Flash technology to create graphic editors for building buttons, headlines, banners, ads and much more. In high school we were building simple Flash animations and games, so the skills were readily available. Also saving the image a file format like .PNG was much easy and quick.
You might have seen some of these graphics over the last decade on internet marketing pages. The CTA buy-now buttona and Gaurantee editor were the most popular.
Belcher CTA Button
Create and highly customize the famous buy now button.
Create a simple button for highly clickable links.
Create the conversion boosting gaurantee box.
Create complex headline designs to grab attention.
Marketing Graphics Pro
Flash graphic editors for building banners, sidebar ads and more.
Sales Graphic Editor
Flash graphic editor for making sales page elements.
Flash editor for making eCovers for your ebooks.
These solved a problem every had when they were selling online. A high converting button to sell the product and an "iron clad" risk-free gaurantee offer. The graphic editors solved these issues in less than a minute.
15 Tools for Marketers and Developers
I love building tools that help people grow their business. In my workflow I have developed a variety of software to help me be more productive such as the WP Plugin Framework.
Here's some of the products and websites that were built around the idea of building and offering tools for businesses.
WP Plugin Framework
Build marketing WordPress plugins using a simple framework.
Track and optimize parts of your blog with simple controls.
Adds the ability to highlight and tweet any selected text.
Convert your entire WordPress blog into a desktop application.
Create presentations like keynote in your WordPress blog.
Remove and clean up all the inline CSS with ease.
WP Media Remix
An interactive audio / video player for bloggers.
FB Redirect Pro
A simple redirect WordPress plugin to redirect traffic.
Collects various SEO data to display in your WP admin area.
WP Like Pop
Create a scroll-based popup for sharing your blog posts.
Build a solid countdown timer for your WordPress blog.
Build email countdowns, evergreen countdowns and much more.
A blog containing tips and tricks for flipping websites.
Free code and tutorials for ClickFunnels plugins.
JVZoo Download Manager
Manage your download area with JVZoo and WordPress.
WP Social Boost
Create viral blog posts with easy to use shortcodes.
WP Mobile Optimizer
Create mobile landing pages that only appear on phones.
100+ HTML Landing Page Templates
When we weren't making software we were creating HTML templates. We would create them and give them away to our email list as a special thank you. In few cases we would compile them into a giant .ZIP file and sell those with Private Label Rights.
Most of these templates weren't editable by most of our customers since they did not like programming, so they usually stayed relatively the same when they were used. This was a problem that further pushed us towards building web page editors to solve this issue.
Little did I know at the time that these templates would still be relevant and useful almost 10 years later. If I knew I hope I would have created it into a service based product and created a million dollar business.
I am sharing with you all of the products created over the years not to brag. I am showing you because it is important to see the journey. You can only acquire the skills when you put in the time.
Not every product I sold did well. Some products only a 2 people bought at the time. It is important not to give up and to keep going. Focus on the bigger mission.
In my case it was about Marketplace Influence.
Trying to my products into the hands of as many people as possible.
My strategy was to get the top marketers to be selling my products.
If you are working without a larger vision than it's all for no reason. You can learn from my mistakes and create massive marketplace influence while making a lot of money.
If you are just starting it is important to own the rights to your work, unless you have a crazy master plan to one day taken over the marketplace.
I like to think all the 75+ product you've seen are all stepping stones into the creation of ClickFunnels, which powers more than 10 million marketing pages online and has processed over $2.5 billion in users sales. Created hundreds of millionaires and has inspired hundreds of thousands to build marketing funnels online.
The journey is never over.
Keep building, keep selling and servicing your customers.
In a blink of an eye, 13 years can pass so you better have a plan.